Canon announces the EOS 550D

Posted on 14. Feb, 2010 by rob in News

CANON has announced the release of its latest EOS digital SLR camera - the 550D.

The new 18mp camera uses the advanced DIGIC 4 image processor and offers full HD movie recording. The 550D includes Canon’s iFCL metering system that was first launched in the high end EOS 7D.

“Digital SLR photography has captured the imagination of consumers globally,” said Kieran Magee, Director of Product Planning, Consumer Products, Canon Europe. “Every year, more and more individuals are looking to record key life events with unrivalled quality or to test and explore their creativity. The EOS 550D redefines the entry level DSLR category, putting technologies and features previously the preserve of the professional into the hands of the consumer – allowing them to achieve outstanding results. With the EOS 550D, consumers are free to explore the limits of their own creative vision.”

The new camera should be hitting UK stores February 24th with an RRP of £799.99

Key Features

• 18 Megapixel APS-C CMOS sensor
• DIGIC 4 processor with ISO 100-6400 (Expansion to 12800)
• Continuous shooting at 3.7fps
• Full HD movie recording with manual control and selectable frame rates
• 7.7cm (3.0”) 3:2 Clear View LCD with 1,040k dots
• iFCL metering System with 63-zone Dual-layer Metering Sensor
• Quick Control screen to change shooting settings
• Exposure compensation +/-5 stops.
• Select maximum value for Auto ISO
• External Microphone socket
• Movie crop function
• Eye-Fi connected functions compatibility

Canon Offers DSLR Cashback to UK Students

Posted on 21. Sep, 2009 by rob in News

As hundreds of thousands of teenagers begin their University life with “Freshers’ Week”, Canon has come up with a cashback offer on two of its DSLR cameras specifically for students.

Students who purchase the Canon EOS 450D can get £50 cashback, and students who get the 500D can claim £65 back. The cameras can be purchased from any retailer and the cashback is claimed by filling in a form and sending to Canon along with proof of purchase and UK academic accreditation.

Canon hope the offer will be taken up by students on photographic courses, and the offer is open to lecturers and technicians also.

Canon Announces Release of EOS 7D

Posted on 01. Sep, 2009 by rob in News

Canon has today announced the imminent release of the new EOS 7D Digital SLR camera.

The new high end digital incorporates a new 18MP APS-C CMOS Sensor, developed by Canon. It will also feaureDual “DIGIC 4” processors to offer fast, high-quality performance in all light conditions, an ISO range expandable to 12,800 and continuous shooting at 8 frames per second – without the need for additional accessories.

Commenting on the creation of the EOS 7D, Mr Uchidoi, Group Executive of Photo Products Group, Canon Inc. Japan said “We consulted over 5,000 photographers worldwide and asked them what they most wanted to see from a camera. Matching this insight with cutting-edge technology, we were able to develop a camera that truly gives photographers the versatile tool they require to experiment with their images.”

The Canon EOS 7D will have an RRP of £1699.99 when it hits stores in early October.

Canon Announces Professional Product Showcase

Posted on 30. Jul, 2009 by rob in News

Canon has announced that it will be showcasing its professional product range at a two day event in October.

Pro Photo Solutions 09 will be the largest event of its kind, demonstrating Canon’s entire suite of professional imaging products at the Business Design Centre in Islington. Visitors to the exhibiton will be able to see:

• Input featuring DSLR, Digital Video and pro lenses
• Software
• Output, featuring Canon professional print solutions
• Business Support solutions, highlighting critical support products, communities and the essential tools for a profitable business

There will also be seminars and the chance to have your portfolio appraised. Lee Bonniface, Country Director Canon Consumer Imaging, UK and Ireland said “This is the first time Canon UK has ever staged such a showcase of all our professional products. Canon is committed to continuous development of photographic, software and print products to help professionals achieve the very best results they can. I am pleased to have this opportunity to engage with this extremely important group of consumers and I look forward to meeting many of them during the show”.

Entrance is free of charge if you register now.

Canon Announces Camera Shake Double Whammy Technology

Posted on 22. Jul, 2009 by rob in News

Canon has announced the development of a new type of SLR lens that will combat two types of camera shake. The new Hybrid Image Stabiliser (IS) interchangeable SLR lens compensates for both angular camera shake and also shift camera shake.

Sudden changes in the angle of a camera cause significant blur in photos taken during standard shooting, whereas blur caused by shift-based shaking, when a camera moves parallel to the subject, is more pronounced in macro and other close-up photography.

Canon’s existing stabiliser technology, which they started developing in the 1980s, is being extended with a new acceleration sensor that determines the amount of shift based shaking, and a new algorithm that combines the output from both stabiliser sensors.

Canon tell us that the new technology will be available in an SLR lens by the end of the year.

Unboxing the Canon EOS 500D

Posted on 13. Jun, 2009 by rob in Unboxing

The Canon EOS 500D, known as the Rebel T1i in the US, is Canon’s new DSLR with HD video camera on board. We hope to have a detailed review soon, but if you’re curious as to what’s in the box, check out these unboxing videos from Youtube.